What Is Slugging and How Does It Work?

Dry skin feels tight, rough and irritated, and it can lead to some discomfort or even pain. If you deal with these symptoms regularly and are wondering how to hydrate your skin back to health, we might just have the solution for you: slugging.

Although it might not sound that appealing at first, the slugging skincare trend has saved the skin of countless beauty influencers, and you might have heard about it on TikTok or Instagram. But what exactly is it and how can it help reveal the best version of your skin? We’ll get into that in just a bit, but first, let’s understand why dry skin may occur.

What causes dry skin?

Dry skin happens when there’s a lack of adequate oil and water production at the surface of your skin which, often combined with a breakdown in the moisture barrier, interferes with your dermis’ ability to maintain proper hydration levels.

Like all skin types, dry skin is a result of your genetics, but there are a number of factors that can affect its condition and look, including the weather, skincare products you use and the ageing process.

What is slugging and how can it help dry skin?

Slugging is a K-beauty trend where you slather a heavy-duty hydrating product on your skin and let it penetrate its layers overnight, as a way to lock in as much moisture as possible. When we say slather, we mean to the point of achieving a slimy, slug-like coat of product on your skin – hence the name.

Although the process of skin slugging isn’t new, it has recently gained massive popularity online and the hashtag #slugging currently has a whopping 267.5 million views on TikTok

So why are so many beauty enthusiasts around the world jumping on this trend? What are the benefits of slugging?

It’s simple: slugging is an incredibly effective answer for anyone wondering how to fix dry skin, promising to enhance the benefits of your regular moisturiser and overall dry skincare routine.

It does so by creating a physical barrier on the top layer of your dermis that not only locks in the moisture you get from other skincare products but also prevents water loss. As a result, your skin is able to repair any damage, such as irritation or flakiness, and rebuild itself to reveal a plump, radiant and healthier-than-ever complexion.

What is our best slugging product?

If you’re ready to give slugging a try, it’s important to know which product to use – and our Moisture Surge range is just perfect for this, particularly our Moisture Surge Overnight Mask.

Suitable for all skin types, this rich, penetrating night mask replenishes your skin all night long and supports your moisture barrier, helping your skin to drink deep while you rest for a soft, dewy glow in the morning.

The reason why this face mask is such an effective slugging product is because of the ingredients it is supercharged with:

Panthenol, or vitamin B5, is a natural moisturiser and helps to increase the amount of water your skin absorbs, while also softening it for a youthful radiance and providing it with strong anti-inflammatory benefits.

Shea butter works as an emollient, softening, hydrating and protecting your skin against external aggressors thanks to its high fatty acid content.

Mango seed butter feeds your skin with potent antioxidants that help combat itchiness, flakiness and irritation, three of the most common symptoms of dry skin.

Sodium hyaluronate is derived from hyaluronic acid and, as a humectant, it’s able to attract moisture to your skin cells and maintain a healthy moisture barrier for a dewy, flake-free complexion.